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Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom […]

A curated collection of views and proof points behind the power of experiential marketing

If you've ever daydreamed about cherry picking some of the sharpest people in the industry and putting them all together on one team—you're thinking like a true event marketer...

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the […]

Through social media and word of mouth as consumers we are able to carry a live experience and interaction with a brand well beyond the mere few minutes we have with it at an event. If we have a successful promotional event experience we will take the message back with us and share, share, share.