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In this episode of EM All Access, Google Program Manager, Events Technology Chris Tillman talks about how to design better events with data.      

We heard you would like to see politicians on our krapper wrapper. Make America Great Again! In Williamson County, TN only 24% vote. We hope with this new krapper wrapper will encourage more people to go vote.

About a 20-minute walk south from Super Bowl City was the NFL Experience driven by Hyundai at Moscone Center in San Francisco. This fan experience was larger than the Super Bowl 50 Host Committee’s Super Bowl City on the Embarcadero, and structured with scheduled tickets fans purchased ahead of time. EM joined the masses for Super […]

Whether you have a strategic nationwide event staffing agency partner like ATN or you do it on your own, here are some of the best practices stay ahead of the pack.

With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with a New York City event and continued in Los Angeles in the fall, has increased positive perceptions about Kia and strengthened its connection with African-Americans. […]