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Looking to target Asian American women in the beauty category? Tips

The Asian-American consumer market is distinctive in many key respects.

GMR's 29th Super Bowl was our boldest yet, with 20 programs for 13 clients. See some of the highlights as we look ahead to 51.

BRANDS — live streaming is huge. So if you're going to do it, do it right.

U.S. Cellular returned as presenting sponsor of Oregon Winterfest this month with a slow-motion video activation and a tented music chalet that brought attendees in out of the cold and warmed them up to the wireless carrier brand. U.S. Cellular’s partnership with Winterfest, which is in its eighth year, and other local festivals such as […]