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In this candid conversation, event strategists from the Experiential Marketing Measurement coalition offer practical tools and real-world strategies designed to help level up sponsorship investments.

Learn how to apply a more holistic approach to your sponsorship program and explore ways to create broader revenue-generating sponsorship offers.

The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.

This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact.

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.