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This past fall, Moderne Communications, in partnership with Admerasia, created awareness and drove action through poster media for the McDonald’s Educational Workshops that shared information with Asian high school students (in-coming college students) and their families about education and their future success.

What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations. 

Brand experiences by luxury automakers are one of the coolest new ways to connect with potential car buyers, especially the hip, affluent millennial target that is turned off by the hard-sell tactics in traditional showrooms. Mercedes-Benz, Lexus, Lincoln and Cadillac are driving the strategy by creating brand houses, experience centers, updated retail concepts and multi-use […]

Ways a Mobile Experiential Vehicle Can Add ROI to an Existing Marketing Strategy explores ways that launching a mobile marketing vehicle can drive ROI quickly and effectively. APEX Specialty Vehicles understands the importance of capturing measurables, and works with our clients to ensure every aspect of your custom build is setup to meet your goals.

eSports consumers are absolutely immersed in tech. That much is obvious. But how well do you know their relationship with technology? From media to music to social to video, understanding how and where eSports consumers connect with their interests—and with each other—is the first step to understanding where to engage.