Latest
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Partner Content
Event Tech 2016 Highlights and Takeaways
Moderne returned to Las Vegas last week to learn about the latest trends in tech and marketing at Event Tech. Keep reading to see how different technologies are shaping the experiential and events industry.
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Partner Content
EventTech 2016’s Five Big Themes and the Single Question That Blew Everyone’s Minds
The must know takeaways and talking points from this year's EventTech
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B-to-B Events
Fab 50 2016: Making the Most of Partnerships
Event marketers know great events are the product of great partnerships. Here, the 2016 Fab 50 weigh in on how you can make the most of yours.
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B-to-C Events
Q&A: Beam Suntory Talks Bourbon Legends and Sampling
Beam Suntory’s recent Bourbon Legends pop-up at John F. Kennedy International Airport aimed to infuse consumers with the brand’s passion for both the spirit and its American heritage. The activation ultimately earned Beam a significant sales lift, but winning the attention of busy travelers was no easy feat. To get some insight on how the […]
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Partner Content
How to Do a Focus Group at your Next Event (and Why)
There are few better ways to uncover what’s going on with your brand than to get a bunch of people who have some connection in a room where they can interact and have a conversation about your brand. You’ll learn that they engage the category in ways you never imagined. That they have uses for your brand that you never would have guessed. You’ll learn the reasons they choose you over the competition or why they believe the competition is the better option.
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