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2017 is right around the corner, which means personal and professional goal-setting is in full swing. What steps have you taken to prepare for success in the new year with regards to your mobile marketing, mobile food, sampling or specialty vehicles? Are you launching a new product? Taste testing new options? Marketing differently? Expanding your reach? This post should provide some tips on ensuring food and sampling truck success in 2017 for the ambitious and relentless marketers! 

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]

Use your event app to tap into the underlying reasons behind why people attend events to turn their needs into musts.

One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial males, you want to make sure you’re not activating at events that attract older women.

Three years ago, finance and tax software brand Intuit created QuickBooks Connect, a conference designed to transform the perception of QuickBooks in the marketplace from a piece of software to a small business solutions ecosystem. To further its brand mission this year, QuickBooks offered its four target attendee groups (accountants, small business owners, developers and […]