Latest

Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why.

What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and […]

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event […]

In this interactive tutorial, learn how to create, capture and distribute compelling b-to-b video content…

With Baltimore native Sandra O’Loughlin at the helm, this month we sail into some of the hidden delights of Charm City.