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Ways a Mobile Experiential Vehicle Can Add ROI to an Existing Marketing Strategy explores ways that launching a mobile marketing vehicle can drive ROI quickly and effectively. APEX Specialty Vehicles understands the importance of capturing measurables, and works with our clients to ensure every aspect of your custom build is setup to meet your goals.

eSports consumers are absolutely immersed in tech. That much is obvious. But how well do you know their relationship with technology? From media to music to social to video, understanding how and where eSports consumers connect with their interests—and with each other—is the first step to understanding where to engage.

How meeting planners, event marketers, experiential teams, event producers, and CMOs are using technology to add value, capture and analyze data, and enhance the attendee experience.

Adobe MAX 2016, which took place Nov. 2-4 at the San Diego Convention Center, offered a whirlwind three days of speakers, sessions, labs and hands-on workshops for graphic designers, web designers, filmmakers, photographers, artists and other creatives.

In this episode of EM All Access, we discuss great agency and client partnerships—what makes them and what maintains them.