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Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a […]

How feeling, strategy and artistry can elevate events and experiences. “The Journey

Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.

Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.

Art and technology company The Artery has launched an experiential arm and has named acclaimed digital artist Yaron Tsinman as the new unit’s creative director. Deborah Sullivan, executive producer/managing director at The Artery, made the announcement. The Artery’s new experiential arm will create “transformative and immersive” experiences for a diverse range of global clients. The […]