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To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.

In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages. To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.

This past fall, Moderne Communications, in partnership with Admerasia, created awareness and drove action through poster media for the McDonald’s Educational Workshops that shared information with Asian high school students (in-coming college students) and their families about education and their future success.

What leaves that lasting impression when visitors engage in your mobile marketing vehicle? The ability to incorporate levels of engagement, from vehicle graphics and brand ambassadors to data collection tools to virtual reality integrations. 

Brand experiences by luxury automakers are one of the coolest new ways to connect with potential car buyers, especially the hip, affluent millennial target that is turned off by the hard-sell tactics in traditional showrooms. Mercedes-Benz, Lexus, Lincoln and Cadillac are driving the strategy by creating brand houses, experience centers, updated retail concepts and multi-use […]