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10 tips for achieving the best results from your incentive program.

Create. Innovate. Celebrate. That was the theme of the HP-Intel rooftop experience at CES 2017 where interactive installations, virtual reality, 3D animations, Google Tilt Brush and headliner performances by British EDM duo Disclosure engaged the crowd. Held at the Vortex space atop Las Vegas’s LINQ Hotel, the Jan. 5 event provided a “high point” for […]

When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]

Virtual Reality is the event marketer’s shiny new toy—a cool way to immerse audiences in a brand message. But leveraged as an integral part of a strategic product launch, as Jaguar did when it introduced its electric I-PACE concept car at the LA Auto Show, VR can take the experience to a whole new level. […]

To create buzz and awareness surrounding the launch of ADT Canopy, Allison PR partnered with Moderne Communications to activate human statues at CES 2017. To amplify ADT Canopy’s new integration, the product was previewed at CES. The Amazon Echo, LG Canopy and the Samsung S3 Frontier watch are new features that can be linked to your home security. These features keep people safe when not at home or office by sending push notifications to these devices.