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Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

From the auto shows to ski mountains to the new Major League Soccer sponsorship, few brands have as much action… as Audi.

If there is one constant in the trade show industry, it is this: there is always some new development or trend emerging. As the new year is well underway, I’m excited for another great year of innovation in the trade show industry. Here are five (5) trends that I think are here to stay. As you work your events and walk show floors, keep an eye out for these.

If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good life was back in the day, brands are creating ’90s-themed experiences in droves to trigger emotional […]

Brand ambassadors can be an integral part of your trade show strategy and presence. They are often the face of the brand on show floor, and you always want to put your best foot forward. Beyond having a beautiful, engaging and high tech footprint, the human element of your product or service can never be over looked in your marketing and trade show strategy.