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Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events […]

In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few […]

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the […]

To drum up buzz for its upcoming anthology series “Modern Love,” premiering Oct. 18, Amazon Prime Video activated the “Museum of Modern Love” pop-up Oct. 10-13 for consumers in New York City. The activation, which the brand has dubbed “MoML,” a nod to the Big Apple’s Museum of Modern Art, is a museum-inspired showcase of […]

When the Beyond the Streets graffiti exhibition launched in Los Angeles in 2018, signing on as lead sponsor was a no-brainer for adidas. The brand’s deep-seated roots in skateboarding and street culture was a perfect fit for the new platform. But like any event program, the kinks were still being ironed out the first time […]