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Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.

Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.

We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program focused on b-to-b event marketers As 2020 approaches, we’re going back to the future to ramp up for our fifth annual B-to-B Dream Team initiative, gleaning insights and inspiration from our 2019 roster to prepare for the year ahead. Last […]

Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps. […]

Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus, […]