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Financial software company Model N had big plans for its 16th annual Rainmaker conference in March, when the coronavirus hit. Like many brands, as travel bans and social distancing orders started pouring in, Model N made the decision to pivot to digital. About a week out from the Orlando-based event, the brand flipped the switch […]

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a […]

The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted […]

Today, most successful small agencies have found that the secret to their longevity isn’t overspecializing or overpromising more than they can deliver. Their secret to financial success is actually a willingness to collaborate—to recognize their strengths and weaknesses and partner with those that can complement their offering. In this special report co-produced with kubik, you’ll […]

Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles and in New York City the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans.