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Those who suffer from the autoimmune disease Myasthenia Gravis (MG) often experience a fragmented journey through their illness because available resources on the disease don’t offer insights beyond clinical information. So to provide an online destination where people with MG can connect with others and access information without feeling defined by their diagnosis, pharmaceutical firm […]

In the two weeks that it became clear COVID-19 would be choking out events in North America, with travel restrictions and quarantine orders setting off in domino effect, event teams behind their season’s b-to-b events had a big decision to make: to postpone or to pivot. For those companies that pivoted, it was a race […]

Join a distinguished group of brand-side marketers for a 90-minute virtual panel discussion about the COVID-19 pandemic’s impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, Verizon Media and McDonald’s: Quickly pivoted their event strategies, teams and approaches during the pandemic Hosted successful virtual event programs amid COVID-19 Are setting predictions (and making […]

The events of 2021 are going to look a lot different than the events of early 2020. But how those shifts play out across the event landscape remains to be seen. Indeed, no one has a crystal ball in the COVID era, but in this special forecast series, we have compiled insights, ideas and predictions […]

When things are really complicated, as they certainly are now, sometimes a handy list can help turn something hard into something achievable. That is the idea for this special section dedicated to quick but insightful checklists from industry pros that break down and prioritize just the five things they recommend you do to tackle some […]