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The coronavirus has forced some industries to come to a halt, but within the automotive space, in particular, brands have found innovative ways to shift their campaign strategies to keep the momentum going. This rings especially true for Ford and its F-Series, which produces a larger business than the revenues of the NFL, NHL, MLB […]

FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it […]

Roughly a month before the 2020 Atlassian Summit, organizers made the difficult choice to shut the in-person conference down. Shortly afterward, the brand decided to transition the event to digital, adjusting its goals along the way to cater to the current climate. The move was announced on March 4, and from April 1-2 (the event’s […]

If there’s a single thread that ties typical Airbnb travel experiences to the brand’s new digital offerings, it’s this: You never quite know what you’re getting into until you arrive. Such was the case when we signed up for a digital experience with Foley artist Adam DeCoster called “Secrets of Hollywood Sound FX,” one of […]

After confirming plans for an in-person show in June, the Consumer Technology Association (CTA) on July 28 announced that CES will take an all-digital format in January. The news comes as a shocking blow to the industry, much of which had viewed the announcement of a physical event as a sign of the industry’s comeback. […]