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Hospitality is an important piece of the sponsorship puzzle for NASCAR’s brand partners, affording them the opportunity to both thank and interact with key stakeholders and VIPs. Typically, the sponsor provides clients with unprecedented access to the track, the garage and the talent. But for the Coca-Cola 600 NASCAR Cup Series race on May 24, […]

If you’ve been in the event business long enough, you’ve probably got a couple of painful “fails” on your resume that you’d rather forget. There are the “epic” fails, like when a demo crashes and burns at a pivotal moment in the multi-million dollar launch event. There are the A/V fails, when the sound or […]

When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than […]

In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no […]