Latest
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B-to-C EventsSponsorship and COVID-19: Three Insights From AT&T
When physical events started coming back to life following lockdown, some of the first to emerge were part of Tribeca Enterprises’ summer drive-in series. Rolled out in markets across the country, the experiences feature a curated assortment of new, classic and independent movies, along with special music and comedy performances, and sporting events. For each […]
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B-to-C EventsHow Brands are Leveraging Outdoor Venues to Safely Engage Consumers
It’s hard to believe that just one year ago we were packing crowds into sports arenas, festival grounds and pop-up environments. In the age of COVID-19, the opportunities to engage consumers in person look vastly different. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers […]
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B-to-C EventsCustom Meal Kits and ‘Great Debates’: Inside the Virtual All You Can EEEEEATSCON
Some events are relatively easy to pivot into digital, but when it comes to food experiences that typically rely on engaging attendees’ senses, things get a bit more challenging. For the organizers behind All You Can EEEEEATSCON, presented by the American Express Gold Card and Resy, the solution to that hurdle came in the form […]
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Partner ContentNew High-Volume Hand Sanitizer Station: 20,000 Uses Before Refill
Brandable. Indoor and outdoor. Maintenance Free. Developed by event marketers—for event marketers…
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Partner ContentWhy the Industry Needs a Hard Reset to Properly Define the Word ‘Event’
When the industry was turned upside down, our definition of what “event” means vastly broadened…
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