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When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than […]

In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no […]

Five new segments emerge from an an analysis of respondents’ assessment of risk and mitigation…

Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have […]