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Like chocolate is to Valentine’s Day, hot sauce is to the Super Bowl. For Frank’s RedHot, it’s one of the most important weeks of the year to rise above the feeding frenzy and drive consumption of its game-day ingredient. To that end, the brand has launched an interactive social media challenge ahead of the championship […]

Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl. […]

To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby, […]

Drive-thrus have served as a lifeline for experiential programming in the COVID-19 era. Check out one of the largest programs from the past year, complete with a red carpet of sponsors including Nissan, that took place at Chicago’s Soldier Field.

Experiential Marketing Training Camp is designed for junior and mid-level marketers at brands and agencies, and senior marketers joining the discipline for the first time.