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Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the […]

Your Q1 Guide to the Industry’s Top Virtual Products and Platforms There’s never been a more important time to have a strong virtual platform partner. But the market has never been more inundated with options. To make the job easier for event marketers in search of just the right platform for their portfolio of 2021 […]

A roadmap to increasing brand relevancy with your key audiences While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events […]

Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier […]

There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure a title sponsor in Kohls, which joined Stride Rite, Zappos Adaptive and Tommy Hilfiger Adaptive in the lineup.