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Personalization is a term that conjures up images of segments, algorithms, platforms, and big budgets. But for the brands linked up with nimble partners who view the marketing ecosystem as an orbit, rather than a funnel, and who view content as fuel for campaigns, personalization is an ever-present tool within the “Experiential Commerce” model that […]

Ahead of the release of the winners of the 2022 Experience Design & Technology Awards, we’ll break down some of the highest-scoring case studies in this year’s program. We’ll discuss the winning aspects of the campaigns, the steal-worthy ideas, and what’s next for the “feel and functionality” of events.

Our recognition of the best use of design and technology in experiential marketing If you’re reading this, you’re probably tired. Really tired. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Audiences are […]

Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and […]

SCOPE Art Show marked its 20th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. From the installations to the panels to the sponsor activations to the fusion of art with music, fashion and film, SCOPE is slated to be […]