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If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A tidal wave of pet adoption gripped the U.S. during the pandemic, and now that the world has reopened, pet parents are seeking to participate in experiences that accommodate their furry companions. And brands are starting to deliver. Look no further […]

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Over the spring, the brand built the first permanent and dedicated furball-friendly section at […]

Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.

The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.

The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. Produced in the shadow of mega conferences and shows, which for years garnered the most attention from the press and the industry at large, this sector of events with fewer than 5,000 attendees not only were among the first to return to live.