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Premium Russian vodka brand Stolichnaya recently ended a 10-week multi-city Moskova Affair tour a brand experience developed to introduce sophisticated young urbanites and Stolichnaya distributors to its newest flavor—Stolichnaya Gala Applik.

Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of nutritious meals cooked at home or in school or donated to local food pantries.

We’ve all seen live events where we’re bored out of our minds and start feeling a growing sense of discomfort and possibly even anger welling inside of us, am I right? We feel as though the organizers and presenters have not done their due diligence to assure that us as the audience is taken care […]

Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road: Let's get started: 1. Map it out: Plan your route strategically. Consider physical locations, commute times, fuel and when you'll get peak exposure at key destinations.  2. Consider your ride: Some experiential marketing tours operate out of […]