Latest
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B-to-C Events
Adding fitness to youth programs
Overcoming childhood obesity takes a village. And while many companies are rising to the challenge by offering health-inspired options (Nintendo’s Wii Fit and Burger King’s Apple Fries are just a few examples) the problem continues to grow. According to the Robert Wood Johnson Foundation and the Trust for America’s Health 30 percent or more children in 30 states are obese and overweight. The condition has more than tripled since 1980.
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B-to-C Events
Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron Brown and Brett Westcott who on Wednesdays since 2008 have been standing outside the chemistry building on the West Lafayette IN campus with a “Free Compliments” sign and singing the praises of passersby.
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B-to-B Events
ABB Blazes Trail With Trade Show Tour
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces ABB was bringing the trade show to the people. Since 2006 the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience right to their customers’ doorsteps.
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B-to-B Events
Rockin’ out to get teams together
Think “teambuilding exercise” and usually the first word that comes to mind is “corny.” But there’s a new service that might get your ho-hum internal programs singing a happy tune. It’s called Song Division and not only does it bring co-workers together in a spontaneous and musical way it can also provide the platform for a rockin’ b-to-b marketing program.
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B-to-B Events
Internal events take an altruistic turn
Since the economic downturn internal events of all stripes are still under fire. From the lavish incentive programs held at posh resorts to the company picnic shareholders and cfos are questioning every expense. Yet despite this shift smart corporations realize business isn’t all about the money. They know profits result from employees who work hard function as a team and understand the meaning of their toil. To that end many are switching up their experiences now hosting more philanthropic team-building events that benefit others and give their corporate persona a boost too.
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