Latest

Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate the new season? Or harnessing people to the sides of a skyscraper to paint a brand’s logo across a white canvas hung out for just the occasion? No! These feats require an artist’s sensibility—someone who is focused pragmatic and creative.

Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session.

Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that lasts less than seven minutes.

Marketers spend billions of dollars each year marketing to kids—on TV in school even on TV in school—touting toys soft drinks cell phones credit cards you name it. After all who doesn’t want to reach this influential market?

Burger King is on a roll and not the sesame seed variety.

The fast-food chain is enjoying its fourth consecutive year of same-store sales growth. Driving that success—along with product a few healthy menu items and that quirky King mascot—is a whopper of a marketing program that for the past three years has put events and sponsorship marketing on the front burner.

“See me. Feel me. Touch me. Heal me.” These words sung by The Who at Woodstock in 1969 and later in the rock opera “Tommy” are becoming the mantra of event marketers looking to engage consumers with sensory experiences. Events have traditionally tapped into our sense of sight hearing and taste with arresting visuals catchy tunes and tasty product samples. Now they are adding new sensations especially touch and smell to facilitate a deeper connection.