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  • B-to-C Events

    Where Are They Now: Jim Farley

    May 2006

    Toyota

  • B-to-C Events

    Where Are They Now: Deborah Wahl Meyer

    November/December 2006

    Lexus

    Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.

  • B-to-C Events

    Where Are They Now: Chuck Yort

    March 2007

    Plantronics

    Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was designed to raise awareness of the brand and reach the people selling its headsets.

  • B-to-C Events

    Where Are They Now: Diana Klug

    February 2007

    Boeing

    Back then: Director of marketing Diana Klug was proudly showing off
    Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.

  • B-to-C Events

    Where Are They Now: Mark Greenspahn

    May 2007

    Anheuser-Busch

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