May 2010

If only standing in line for a brand experience were...

When it comes to generating social media activity through events,...

When it comes to taking a new brand to market,...

Most event marketers are trying to find the best way...

Kenmore is revamping its image with a new logo, product...

Whether you’ve been faced with taking your event portfolio in-house...

Event marketers have a real challenge on their hands when...

Hybrid events may be a new concept but they are...

Remember the extreme Diet Coke and Mentos experiments from 2007...

Just when you think you’ve seen it all, you haven’t....

In our new Then and Now series, EM revisits old...