March 2012

When it comes to brand name recognition, it’s tough to...

If you want to have a meaningful engagement with attendees...

It’s every exhibitor’s dilemma—how to stand out in the sea...

Though Bell Helicopter’s booth at last month’s Heli-Expo at the...

The days of in-booth demos and glassy-eyed product presentations are...

Large-scale trade shows, b-to-b conferences and trade show exhibitors have...

How to bring your brand message to life at a...

In this regular series, EM brings you tips and tricks...

The American Dietetic Association’s annual Food and Nutrition Conference and...

Across the U.S. and around the world, trade show budgets...