Retail & Apparel Archives - Page 8 of 36 - Event Marketer
North Face Launch Centers on ‘Urban Exploration’
Think of The North Face, and you typically think of sweeping natural landscapes. But for the launch of its first global flagship in Manhattan, the retailer had to showcase its brand narrative through the lens of a concrete jungle instead. Operating under an “Urban Exploration” theme, The North Face unveiled the store with a three-pronged...
Target’s Annual Meeting is a Self-Guided Experience
Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and...
Nike’s BraHaus Gives its Pro Bra Collection a Lift
Nike recognizes that the modern woman needs support. Not just moral support, but a more intimate kind of support only a great sports bra can give. But with bra fitting still considered a somewhat taboo topic, the brand needed to provide a compelling, and more importantly, inviting, environment in which it could engage consumers and...
Nike Marks its Product Launch With a Pop-up Concert
There’s nothing quite like a new pair of kicks—unless they’re accompanied by a pop-up concert in New York City. For the launch of its Air Jordan Retro XI, Space Jam Edition sneaker, and to commemorate the 20th anniversary of the “Space Jam” movie, Nike did just that. The surprise performance in Harlem featuring rappers Lil...