Online Business Archives - Page 7 of 18 - Event Marketer
Twitter Activates a Networking ‘City’ and VIP Suite
While many big tech brands were fluffing their feathers on the CES show floor and in ballrooms throughout Sin City with flashy booths and experiences, Twitter decided to set itself apart with a warm and inviting “Twitter City” experience at The Cosmopolitan Hotel complete with city blocks, scenic townhouses, billboards, a cinema, park, pizzeria, sports...
Netflix Executes a Takeover of 200 Coffee Shops
When Netflix announced the “Gilmore Girls: A Year in the Life” reboot nearly 10 years after the original “Gilmore Girls” series had concluded, super fans were chomping at the bit. To amplify that energy for the premiere, Netflix decided to recreate “Luke’s Diner,” the fictional hangout in the series, and then scale the pop-up strategy...
Amazon Immerses Consumers in Original Programming
To spark consumer interest and give fans an up-close and interactive look at “Man in the High Castle” and “Thunderbirds Are Go,” Amazon created Amazon Village, a large-scale immersive activation to drive tune-in through its Amazon Prime streaming service at San Diego Comic-Con. A multisensory 4D Mitch VR activation shot on the set of “Man...
Netflix Engages ‘OITNB’ Fans With Pride Parade Floats
Standing out at pride parades is no easy feat, but Netflix’s interactive “Orange is The New Black” float at the New York and Toronto pride parades did just that. Fans were able to join cast members “virtually” on the float via Facebook Live and Skype and fans from around the world live-streamed images onto the...