Virtual event Archives - Page 10 of 10 - Event Marketer
Meow Mix Pop-Up Features Cats in a Reality Show
Just when you thought every idea for a reality TV show and every concept for a pop-up shop had been used up, along comes an event marketing initiative that reminds us that—thankfully—there’s life left in both genres. The Meow Mix House was the world’s first reality show starring cats, and it was staged in a...
Cisco Unveils a Virtual Sales Meeting Strategy
Cisco’s Global Sales Experience (GSX) in 2009 was one of the industry’s largest—and boldest—virtual events of the year. In an effort to save costs (it was the height of the recession, after all), the company decided to transform its annual weeklong sales meeting from a real-world event with a 20-year history into a 100-percent virtual...
Bud Light Partnership Puts Music Fans First
Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first” in the music event space. Live streaming of the music events brought the excitement to...