Road shows (b-to-b) Archives - Page 6 of 7 - Event Marketer
ABB Packs a Mobile Trailer with Working Robots
Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with...
Monsanto Engages Growers with Film, Exhibit Stations
To educate America’s growers about its farming technologies, Monsanto took to the road with the message “Our Science Your Success.” In an 18-wheel mobile technology unit, Monsanto visited rural communities, agricultural trade shows and other events. Visitors were greeted by a 53-foot expandable trailer, which unfolded into a 14-seat HD movie theater, and offered 1,000...
Plantronics Switches Out Meetings for a Mobile Tour
Oh, you hipsters with your iPods, all lost in thought in your skinny jeans, listening to some band out of Finland no one’s ever heard of before. Think the world’s leading manufacturer of headset products can’t rock the ‘Pod like a Williamsburg trust fund baby? Think again, home slice. Plantronics in March 2007 dumped its...
Volkswagen Road Show Racks Up Jetta Presales
Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...