Proprietary Event Archives - Page 27 of 28 - Event Marketer
ADA Inspires Content Sharing to Boost Donations
Consumer endorsements on social media can have a huge impact on driving online action. So for its Saratoga Tour de Cure race event, the American Diabetes Association leveraged a social media strategy that allowed it to interact with attendees at the race and inspire them to share branded content—including photos and links—on their personal Facebook...
MLS Interconnects Soccer Fans with Wearable Tech
Major League Soccer wanted to better understand who the fans were that were attending its events and, at the same time, get a better understanding of what fans engaged with while they were there. The ultimate goal: to plan better future events and design activities that align with fan passions and profiles. For this year’s...
Essence Magazine’s Social Spectacle Wows Attendees
Essence Fest is the flagship event for Essence Magazine and the 2014 event in New Orleans was the 20th anniversary of the festival, so the brand needed to bring the full power of social media to make it a nationally noticed success. Essence needed a social strategy that addressed the challenges of increasing pre- and...
Oprah Employs a One-and-Done Registration Process
Oprah’s The Life You Want Weekend tour hit eight cities and offered 12 sponsor experiences and more than 30 activations in the O Town fan zone. With thousands of fans in attendance, Harpo Studios wanted to leverage technology to have one (and only one) paperless registration and waiver-consent process. It also wanted to seamlessly integrate...