Pop-up stores Archives - Page 20 of 21 - Event Marketer
Kellogg’s Recharge Pop-Up Energizes Cereal and Milk
We’ve all heard it a thousand times—breakfast is the most important meal of the day. But with consumers migrating away from ready-to-eat cereal, Kellogg’s has its work cut out as it aims to remind customers in an engaging way that its cereals are the optimal choice for a nutritious breakfast. To reinvigorate the conversation around...
Google Library Lends Chromebooks to College Crowd
For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the...
Adobe Gets Hands-On at Photoshop Pop-Up Store
Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts. Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of...
PayPal Sets Up Shop to Showcase its Payment Tool
PayPal is the giant of the online payment world, but the company was out to show retail executives that it can also be used in a live setting—in brick-and-mortar stores—just as easily. To do that, it created the PayPal Shopping Showcase. The brand transformed a storefront in New York City’s trendy Tribeca into a series...