P.R. events (used to generate media hits) Archives - Page 9 of 60 - Event Marketer
Google’s Assistant Playground was an awesome ride for attendees
The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google...
LG’s home appliance line washes away its competition
You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering...
State Farm brings its ‘Neighborhood of Good’ to Gov Ball while
State Farm’s successful Neighborhood of Good program (which won the 2018 Grand Ex award) capitalized once again on the insight that consumers want to give back to their communities, but don’t know where or how to start. Last summer, the brand decided to bring a literal Neighborhood of Good to life at millennial-rich music festivals...
PayPal’s insta worthy pop-up museum had millennials understanding why they need the 2% Cashback Mastercard credit card
The credit card market is crowded with an overwhelming array of offers and incentives. So when PayPal set out to launch its new 2% Cashback Mastercard credit card, it needed to find a way to stand out. Armed with research that showed the way millennials are spending is changing—using cards less for splurges and more...