P.R. events (used to generate media hits) Archives - Page 6 of 60 - Event Marketer
Harley-Davidson’s 115th anniversary celebration was a ride of a lifetime
Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland,...
“The Good Place” truly came to SDCC with its now real life neighborhood for attendees to take apart in
When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally. To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San...
Smirnoff’s “a-maize-ing” maze let the whole world know about Smifnoffs decision to go non-GMO
Smirnoff’s base vodka, No. 21, has always been gluten-free, but when the brand made the decision to go non-GMO, it needed an assist from the media to help get the word out and get people talking. Leveraging its recently launched “Welcome to the Fun%” campaign, Smirnoff leaned into the fact that its new product specifically...
Ubisoft makes their independence clear to all at the exclusive E3 press event
Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence,...