P.R. events (used to generate media hits) Archives - Page 59 of 60 - Event Marketer
Nikon Stages Photo-Friendly Weddings in 13 Cities
To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part,...
Nickelodeon Gets 1.7 Million Kids off the Couch
One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources...
NBC News Experience Shines a Spotlight on Education
NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation. The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general...
Microsoft Gets Bloggers Talking at Nightlife Events
It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities,...