P.R. events (used to generate media hits) Archives - Page 39 of 60 - Event Marketer
Warner Bros. Activates a ‘300’ Ancient World in Petco Park
It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level...
Nokia and Partners Activate a Beverly Hills Demo Mansion
To promote the Nokia Nseries on the West Coast, Nokia invited area press, bloggers and retail partners to a bash at a Beverly Hills mansion. Upon arrival, guests were driven to the front door of the mansion in Nokia branded Smart Cars fitted complete with working GPS courtesy of the N95s. Inside, seven rooms in the...
Microsoft Takes its Halo 3 Launch to New City Heights
The fans were already lined up at 5 a.m., waiting in sweaty anticipation for the stroke of midnight when they could be the first to get their hands on the last installment in the Halo trilogy, Halo 3. What hard-core fans didn’t know (other than what life was like outside their parents’ basement) is that...
GM Hosts an Off-Road Adventure for Media in Thailand
To strengthen the relationship between the Asian media and Chevrolet Thailand, GM hosted 150 members of the media at The Chevrolet Captiva Media Ride and Drive, an off-road adventure through Kanjanaburi province in western Thailand. To keep event attendees intrigued, all media were instructed to meet at the main railway station called Hualampong Station without...