Multicultural events Archives - Page 8 of 11 - Event Marketer
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Walmart Builds a Soccer Oasis for Hispanic Shoppers
Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer...
Crest Mobile Tour Features Themed Brushing Stations
The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter...
Nesquik Drops into Hispanic Neighborhoods in Miami
In an effort to make personal connections with Hispanics in the Miami market, Nesquik dropped into Hispanic neighborhoods with a multiplatform approach that included in-store events with retailer Navarro, a partnership with the Boys and Girls Clubs and the Miami Heat, and endorsements with Heat players, Mario Chalmers and Alonzo Mourning. The program began in...