Mobile marketing Archives - Page 8 of 47 - Event Marketer
NetApp’s Mobile Pub Cracks Open Client Conversations
When NetApp needed a new forum for its sales teams to interact with clients, they found the answer in a “mobile pub” that traversed the country in a months-long tour. The “Hops and iOPS” vehicle housed a fully functioning bar where clients could enjoy a beer and learn about the brewing process with a video...
Campaign Camper Encourages Voters to Speak up
CNN and Facebook’s Campaign Camper, an Airstream trailer in which participants captured and shared their feelings through video on a 26-city tour, offered both style and high-tech functionality. A gullwing door on the exterior drove attention from afar. Inside, a lifestyle lounge equipped with a custom u-shaped couch accommodated CNN news anchors who broadcasted live...
Dew’s Mobile Tour Evokes its Tennessee Roots
Mountain Dew took a cruise down memory lane with a sampling tour that paid homage to its Tennessee roots. With the help of three Rat Rod-style sampling vehicles, the brand made stops along the historic Dixie Highway to promote the launch of its DEWshine beverage at colleges, festivals and sporting events in an effort to...
Comcast Employs a Three-Pronged Sponsorship Strategy
As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy that targeted consumers at home, at the racetrack and on the go, the brand kicked things into high gear at 13 different NASCAR races with its...