Internal employee events Archives - Page 6 of 11 - Event Marketer
Vodafone Turns Sales Event into Comedy Show
In 2009, UK-based telecommunications giant Vodafone discovered that it had a real quandary on its hands. At the consumer marketing level, the brand was pushing its newest offering, mobile television—an extra service for mobile phone users that came with a premium price tag. Among the company’s sales teams, however, there was a separate push afoot—because...
TD Bank Gives Free Rides and Picks Up Lunch, Too
When TD Banknorth’s locations in New England and upstate New York joined its Mid-Atlantic and Florida operations (previously Commerce Bank) and changed its name to TD Bank, it needed to get the message out. The solution was a campaign celebrating the bank’s motto “America’s Most Convenient Bank,” which included a two-part experiential program. The first...
DirecTV Trains Agents with a Pair of Modular Trailers
For its 2009 Sell and Save Tour, DirecTV re-purposed two existing 53-foot single-stage trailers into mirror images of one another, allowing the brand to deliver the same message at different call centers simultaneously and meet the rigorous event schedule of the tour, which visited 19 call center locations in five weeks giving 5,600 sales agents...
Walmart Meeting Combines Training and Entertainment
For its annual shareholders meeting last June, Walmart, which had remained strong during the recession, wanted to celebrate its success with shareholders, associates and the media without seeming insensitive to the lingering effects of the bad economy. The resulting program found the right balance through a mix of associates-only events and a show-stopping grand finale,...