Influencer marketing Archives - Page 45 of 59 - Event Marketer
Lamborghini Dreams up a VIP Test Drive in Miami
How do you create an event for a dream car? To launch the new Lamborghini Aventador Roadster, Lamborghini decided a standard test drive program would be too “mediocre,” so it invited 400 international guests to be part of a wild parade of 25 brightly colored and impressively loud Roadsters in Miami South Beach. For the...
Pepsi Engages Music Fans in Socially-Driven Challenges
As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...
Social Gameplan Helps EA in the Battle for Gaming Fans
A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand engagement, and that in turn leads to increased sharing, referral and ultimately, sales. The objectives for Battlefield 4 were...
Amping Up FreeFest Pays Dividends for Virgin Mobile
Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create...