Exhibit Archives - Page 8 of 23 - Event Marketer
Honeywell Promotes OneWireless via Cause Marketing
To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the attention of plant managers and engineers to reintroduce the OneWireless solution and then generate buzz about it at the event. The company deployed...
Azerbaijan Highlights its Heritage with Digital Media
To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital,...
Google Projection Highlights YouTube 360 Features
The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app...
Boston Biomedical Exhibit Offers an Educational Oasis
Boston Biomedical’s 900-square-foot space at ASCO 2015 created a comfortable, defined space on the show floor that showcased its corporate identity and educated oncologists about current research in genomic cancer therapies. Two towers displayed panels of information and backlit graphics along the back of the exhibit showed the company’s pipeline. Informal seating, counters and a...