Environment Archives - Page 31 of 34 - Event Marketer
Verizon Power House Empowers Guests with Tech
As a major sponsor of the NFL, Verizon knew it had to stand out among the clutter of brands vying for attention as football fans ramped up for Super Bowl XLVIII. Their solution was simple: make every Power House visitor feel like a special guest. To achieve this, the brand transformed New York City’s Bryant...
Delta’s Social Soul Connects TED Attendees via Twitter
Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry...
Fox’s Gotham Zip Line Teases TV Series at Comic-Con
Ask any attendee at Comic-Con if they wished they could be a real-life super hero and most would probably say yes. Fox helped fulfill this near universal fantasy by giving conference attendees the chance to fly like a super hero, and then share the experience with friends. To tease the premiere of “Gotham,” a crime TV...
Procter & Gamble Engages Moms with #BebeComRitmo
Moms know there’s nothing like those fun morning moments when baby wakes up dry and ready to rock in his or her crib after a good night’s sleep. Pampers’ #BebeConRitmo campaign brings those times to life—when baby is ready to boogie down and mom joins in on the fun. The effort had consumers share clips...