Environment Archives - Page 26 of 34 - Event Marketer
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Toyota Engages Hispanic Shoppers with a Road Trip
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene...
Medtronic Conducts Surgery Demos Aboard 18-Wheelers
If you’re like us, you’ve been thinking that complicated surgical procedures would be so much more interesting if only the doctors could do their thing aboard 18-wheelers. Well, at least the folks at Medtronic thought so. The medical technology company built two mobile operating rooms for its Satellite Training Center, and used the ERs-on-wheels to...
Crest Mobile Tour Features Themed Brushing Stations
The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter...