Website Archives - Page 8 of 20 - Event Marketer
Glaceau Targets Millennials with Interactive Pop-up
To create buzz for the launch of vitaminwater10, Glaceau’s pop-up in the NoHo area of New York City offered its 18- to 29-year-old target audience, as well as visitors to Manhattan, a taste of its beverage in an interactive environment. A cute vitaminwater10 calorie girl in the window of the store demonstrating how easy it...
Ask.com Recognition Program Promotes Internet Safety
To generate awareness among families and schools about its Safe Search Schools Internet safety program, which rewarded students and schools that embraced the program, ask.com leveraged its NASCAR sponsorship to reach a wider audience in Atlanta, Dallas, Richmond, VA, and Charlotte, NC. It also partnered with Web Wise Kids, a national non-profit organization dedicated to...
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...