Website Archives - Page 17 of 20 - Event Marketer
Monster Deploys a Virtual Host for Registration
Monster’s annual Global Sales Conference, this year with the theme “mPower,” is one of the brand’s most important events of the year. To get the information about the event out to attendees that they needed to know, both before and during the conference, Monster deployed an all-new software by TBA Global called EventO to manage...
Google’s Solve for X Forum Generates Think Tank Content
Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...
Nike Taps into High School Track and Field in Canada
There are few brands with a bolder attitude than Nike. The company that was once a simple sneaker brand has conquered nearly every sport in the spectrum, emblazoning its signature swoosh on athletes ranging from basketball stars and surfing pros to tennis champions and golf masters. There aren’t many niches left untapped by the Portland-based...
Kiddie Academy Drives Enrollment with a Live Storytime App
Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance. A customized application enabled franchisees to track and...