Website Archives - Page 14 of 20 - Event Marketer
Nokia Engages Employees with Nseries Adventures
Nokia needed to meaningfully engage its worldwide team of 40,000 employees, in order to let them experience the new Nseries multimedia smart phones on a personal level. The Nseries Adventures encouraged Nokia employees to live the spirit of the brand while demonstrating the Nseries tagline of “See new. Hear new. Feel new.” Nseries Adventures encouraged...
Verizon FiOS Films a Movie with Hometown Stars
Verizon’s FiOS Fanatics 2006 campaign may have occurred in West Chester, PA, but it took on the glitz of a Hollywood red carpet event. The program celebrated the arrival of FiOS TV in the town (which just happens to be headquarters for Verizon Teleproducts) by inviting residents to an open casting call with the hopes...
Miller Lite Charters a Private ‘Taste Express’ Train
With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private train, called it the Miller Lite Taste Express, and hired recording artist Gavin DeGraw to get on board and travel across the country....
Sephora Activates a Supersized Sampling Party
Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...