Virtual reality Archives - Page 7 of 16 - Event Marketer
Ford Thrills Car Lovers with Racing Demos, Showcases
Over the years, Ford has built a reputation for itself as a standout exhibitor at the SEMA Show, an annual trade event run by the world’s largest automobile aftermarket group. So to maintain its lofty status and demonstrate its commitment to supporting the $41.2 billion automotive aftermarket industry, the brand created a car lover’s paradise,...
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...
Mercedes-Benz Partnership Appeals to DC Comics Fans
When he’s not driving the Batmobile, you can bet Bruce Wayne is behind the wheel of a Mercedes, thanks to an integrated campaign that melded Benz and Batman’s posse. In a strategic partnership between the “Justice League” film and the luxury car company, two Mercedes-Benz models scored appearances on the big screen: the Vision Gran...
Daimler Uses Interactive Tech to Train Sales Staff
To prepare and energize its smart car sales team, Daimler AG created the Global Training Experience Smart Electric Drive 2017 event in Valencia, Spain, featuring a purely digital program complete with virtual reality, augmented reality apps and interactive elements. Smart’s entire model range is fully electric, so under the umbrella theme of “A big idea,”...