Virtual reality Archives - Page 12 of 16 - Event Marketer
Under Armour Uses VR to Promote its New Brand House
To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage, Under Armour gave consumers a virtual glimpse behind “the curtain” with virtual reality goggles. Two headsets were built into the barricade, manned by brand...
Faraday’s Futuristic Booth Merges Nature and Tech
Faraday Future is a start-up technology company focused on developing the next generation of hyper-connected electric vehicles. Joining the ranks of automakers thinking more like technology companies rather than car brands, Faraday Future shared its story publicly for the first time and revealed its concept car at CES 2016 in an environment that juxtaposed organic...
Humira Highlights the Patient Journey With Live Art
Using technology, live art and a tactile engagement, pharmaceutical brand Humira at the EULAR Show (Annual European Congress of Rheumatology) delivered patient-focused content in different learning styles. It began with the 16-foot by 16-foot Living Wall covered with plum colored calla lilies—one for every 100 of the 980,000 patients currently using the drug. In a...
Jim Beam Offers a 4D ‘Ride on the Sinister Side’
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...